Let’s Talk About Relationships.

I know when people hear the word “relationships” the first thing to come to your mind is “Romance”, haha.

Well! In this context it is not about “romantic relationships”, it’s about how you relate with your family, friends, neighbors, colleagues, business partners, customers, your local security guard etc. basically everything about and around you.

THE BIG QUESTION ⁉️

What kind of relationships do you have with those people mentioned above?  What is the first thing that comes to your mind when you think about them and vice versa. Is it toxic, friendly or non-existent?.

Just so you know, how you relate with People plays a role in your life and business. Are you the kind of person that when people come across anything about you, and the first thing that comes to mind is “ohh! What a wonderful person, I like this person’s energy, that person is trustworthy” OR  is it “ohh! That person is too awkward, the person’s energy is too draining, that person is a cheat and cannot be trusted” e.t.c

Well, if the formal is people’s reaction when it comes to you, then you are on the right path, but if the latter is the reaction, then I am sorry that it is a disaster that is going to affect your business…want to know why?

“It is noted that having strong social relationships increases the likelihood of survival by 50% regardless of age, sex or health status.”

So as a business and brand owner, take caution in relating with people.

As a brand owner, people see you before they get the knowledge of what you do, when you put out a product, those people will be the first reach, and will then help you out with words of mouth, trust me words of mouth is very Powerful, so imagine you have a very negative relationship with those people, what do you think will happen? There is every chance of them warding off potential clients even if it’s not the intent, but because it cannot just be helped, you a  ambassador for your business like it or not,  if you as person cannot be trusted why then should your business or product be trusted?

20-50% of purchasing decisions comes from words-of- mouth recommendations, referrals account for 60% of all new business opportunities. For businesses 93% B2B (business to business) buyers trust words-of- mouth over any form of advertising and as at may,2024 80% of Gen Z’s and 91% of millennials consumers rely on friends and family for advice on purchasing decisions, and greater than 75% of B2B buyers consult three or more sources before they make decisions.

The above statistics therefore intensify and highlight the importance of establishing a strong network of satisfied customers, who can advocate for your brand.

just imagine this boost in your business and how far you will go just by having the right social relationships.

So! Dear brand owner, those people around you that are your first point of contact, build a very cordial relationship with them, those are your biggest marketers regardless of having a social media presence.