Dear brand owners, what are the real drivers of digital marketing?š¤ Well we are here to find outā¦and of course it’s Sarah here again! š Remember the last time we explored the world of different forms of marketing but today we are going to get to know more about the real drivers of digital marketing.Continue reading “The Real Drivers Of Digital Marketing”
Category Archives: market research
Brand And Business MarketingĀ
Dear brand owner, it’s Sarah here again!š Today I will like us to explore what brand and business marketing is all about and which is best suited for different brands. Come with me.. As we know marketing is a very important part of business and it must be done well to get the desired results.Continue reading “Brand And Business MarketingĀ “
Micro, Small, and Medium Enterprises (MSME)
Dear brand owner, it’s Sarah here again! š Today, let’s look into the world of Micro, Small, and Medium Eterprises (MSME). But before we get into that, we need to understand what an enterprise is and how it differs from a company. Letās get into the āEā in MSME shall weššÆ? āNow, an enterprise isContinue reading “Micro, Small, and Medium Enterprises (MSME)”
How to cleverly Position your Brand:Succeeding as an African Talent in Football
The glitz, the glamor and flashy lifestyle, these and many more are what we see when we look at pro footballers or athletes. Itās a career that many will dream and strive to have. However, according to idsoccer only 0.012% go on to become pros. For a career that is lucrative and adored by many,Continue reading “How to cleverly Position your Brand:Succeeding as an African Talent in Football”
Insights for Strategic Brand Positioning in the African food industry.
INTRODUCTIONThe food industry In Africa is a vital sector that encompasses various aspects from Agriculture to food processing & distribution. Africaās diverse agricultural landscape contributes to a rich variety of crops, livestock & culinary traditions across the continent.According to the Food and Agricultural Organization of the United Nations (FAO), the African food industry has beenContinue reading “Insights for Strategic Brand Positioning in the African food industry.”