Dear brand owner, it’s Sarah here again š! Have you as a brand owner ever thought about your brand perception? Well Let’s go!!… Brand perception is how your customers or intending customers view your brand and their opinions they have about your quality, integrity and value system. Like it or not, as brand owner, yourContinue reading “What is your brand perception?”
Category Archives: brand positioning
Being an authority in your niche
Dear brand owner, it’s Sarah here again! š It’s been a minuteā¦ .. Let’s quickly talk about what being an authority in your niche is all about. Your niche is your specific field or expertise you belong to, it is where you can stand out and thrive by offering unique products or services tailored toContinue reading “Being an authority in your niche”
Attracting The Right Audienceā¦
Dear brand owner, it’s Sarah here š! I am here to help you understand what āattractionā and āright audience ā means to your brand, but first let’s understand what they actually imply and how they apply in this contextā¦ āAttractionā is the quality you possess that evokes feelings of interest or likeness for someone orContinue reading “Attracting The Right Audienceā¦”
How to cleverly Position your Brand:Succeeding as an African Talent in Football
The glitz, the glamor and flashy lifestyle, these and many more are what we see when we look at pro footballers or athletes. Itās a career that many will dream and strive to have. However, according to idsoccer only 0.012% go on to become pros. For a career that is lucrative and adored by many,Continue reading “How to cleverly Position your Brand:Succeeding as an African Talent in Football”
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