Dear brand owner, it’s Doris here! It’s been a minute 😄..
When you hear the word consistency what is the first thing that pops to your mind? For me it’s “Uniformity” 😁
I am here to help you understand what brand consistency is all about and how it relates to your consumers or customers.
Firstly “Consistency” is the quality of always behaving or performing in a similar way.
But in this context brand consistency means ensuring, your company presentation and what it stands for remains the same across all marketing channels.
Brand consistency is giving the same feeling and thrill to your customers over and over again regardless of change in trends, the feeling should remain constant
As a brand owner you do not want to present your brand in a way that your customers can’t tell if a new product is from you or not because of irregularities in tone, colours, Logo and messaging.
As a brand your colours and logo should remain constant regardless of trends and innovation, the colour of your brand reflects your brand personality and your logo should always be recognizable to your customers from afar even without seeing the name of your brand.
Your brand tone is how your brand message sounds to your customers when they read an article or an advertisement post from your brand, it is your unique voice you use to communicate with your customers that gives them the feeling of closeness to your brand.
Your brand messaging is like having a friendly chat, where you communicate about who you are, what you stand for and the solution you are providing to your customers. The goal of a brand message is to build an emotional connection, trust. And if for any reason there are irregularities in your message the whole purpose of emotional connection and trust is defeated.
Dear brand owner, your customers/consumers want to feel like you totally get them and understand their needs, and this is only achievable through branding consistency.
Deez Graphics Daily 